One of the most challenging parts about owning a business today is maintaining a strong reputation online. The Search Engines are where people go for information. Are they painting a fair picture of your business?
Catching Elephant is a theme by Andy Taylor
The Social Web - Reputation Management Cycles
Despite the fact that this Infographic is 2 years old, it still holds complete relevance today. The tactics might have changed. The venues definitely have. The lesson learned remains the same.
* * *
(via Laurel Papworth)
What to Do (and what not to do) About Reviews
84% of people trust user- and peer-reviews compared to 17% who trust advertisements.
Review sites rank well in the search enginess.
More review sites are being added to the various search engine review listings every week.
If you don’t take online reviews of your business seriously and act accordingly, you are likely losing business as a result. It’s that simple.
Here are some tips, specifically from car dealers, to help them improve their scores without breaking the rules or being unethical.
7 Steps to Defending Your Search Engine Reputation
The Internet is where people go for almost all information.
It sounds like an obvious statement, but it cannot be stressed enough. Almost all information that people get, particularly when shopping for expensive items, comes from the Internet.
In this article, we will cover the 7 keys to defending your search engine reputation. We will use Marlboro Nissan as the example, as they have been working on their reputation for nearly a year now and have put together impressive results during that time.
